10 Tips to Increase Sales in the New Year: the 2025 Edition

Now that Black Friday and Cyber Monday are behind us, it’s time to focus on the most important time of the year: the New Year. People are now searching for perfect (and affordable) gifts or trying to renew their wardrobe. So, it’s the best time to learn how to increase sales in the New Year.
In the next 8 minutes, you will learn 10 marketing ideas to attract new customers, keep the old ones happy, and make a fortune in the matter of days.

Why New Year for Increasing Sales?

There are 5 interesting reasons why you should run a campaign on the New Year.

1. Many people see the New Year as a time for new beginnings, setting goals, and buying things to support these resolutions. For example, the purchase rate for fitness equipment, financial tools, or educational courses goes significantly up during these days.
2. After Black Friday, many people are still in a “shopping mood.”. So, it’s more likely that they open your marketing email, use your coupons and discounts, or click the links on your SMS.
3. During the holiday season and the New Year, people spend more time online. This creates a perfect opportunity to reach your audience through digital ads, email campaigns, and social media. 
4. Most people save their gift cards for the New Year holidays. They use all their gift cards to purchase goods and gifts. 
5. People feel rushed throughout the holiday season. They buy things fast, and sometimes without thinking. So, it’s a great time to offer limited-time discounts and deals. 

How to Increase Sales in the New Year: 10 Ideas for 2025 Holidays

Wanna hit the jackpot during the holiday season? Read the following 10 ideas and take note of them. 

1. Run a teaser campaign before the New Year. 

A teaser campaign is a series of advertisements that slowly reveal information about an upcoming event. Take a look at the following points to run the best teaser campaign possible:

• Before starting, define a clear goal, such as unveiling a new product, driving organic traffic to your website, or selling more products. Grab a piece of paper and outline what you want your marketing team to focus on.
•  Keep your texts and visual content vague and mysterious. Give clues about what’s coming, but keep the rest of the information in the dark to make your audience curious. 

• Share a blurred image of a new product or a countdown clock. You should reveal the same photo when the campaign starts. 
• Use different channels, such as social media and email, to execute the campaign. You can also place a teaser banner on your website’s homepage with a call-to-action like “Coming Soon.” 
• Rather than revealing everything at once, share small updates day by day or week by week. For example, in week 1, share a blurred image with a captivating sentence. In week 2, share a video with trendy music or meme. In week 3, reveal partial details, like the product’s image in black and white. .
• Don’t forget to use a proper call-to-action. Without a strong CTA, the whole campaign would be pointless. Look at these CTAs:
  “The wait is over—shop now!”
  “Grab your discount via this link.”
  “Visit [your website link] to discover our surprise.”

2. Send customized offers to your audience.

Imagine you received two emails, one starting with “dear customer” and the other one starting with “dear [your name]. Which one would you open and read to the end? Definitely the second one! That’s what customization does. People are more likely to act on offers that feel relevant to their needs or interests; therefore, you should:

A) First, segment your audience based on their needs, geographic location, age, hobbies, gender, etc. You can get this information via surveys, quizzes, Telegram bots, or interactive tools.

B) Use the customer’s name and specific details in email and SMS campaigns to make the communication feel personal. Amazon does it every year to increase sales in the New Year. It’s also helpful if you refer to the past purchases, such as, “We noticed you purchased 5 tops and shorts last year. Here’s 20% off our new collection!”

C) Prepare complementary products for each user. For example, if your customer has only purchased sneakers throughout 2024, offer socks or shoe cleaning products in your New Year campaign.

3. Offer limited-time discounts to increase sales in the New Year.

When the discount has a time limit, people try grabbing it quickly to avoid missing out. Limited-time discounts are perfect for selling a variety of products all at once. Just remember to use special phrases, like “Limited Stock” or Exclusive Offer,” to show the importance of time in your offer.

Use at least one of the following techniques to increase sales in the New Year:

• Give discounts for a short time, such as 24 hours, 3 days, or until New Year’s Day. Use countdown timers on your website or in your emails to emphasize the time limit.
• Combine two or more products or services in one discount. Then, offer discounts on all of them at once. 
• Place a countdown inside another countdown. For example, set the discount timer for 3 days, but reward those who purchase the products in the first 24 hours with a freebie or more discount. 
• Give hot, quick discounts on New Year’s Eve or Day. For instance, give 50% off for only 3 hours. If you’d like to increase your traffic and conversion rate, notify people on social media, SMS, and email about this flash sale.
• If possible, extend your offer until a couple of days after the New Year. 

4. Don’t underestimate the importance of user-generated content (UGC).

User-generated content (UGC) is any form of content—images, videos, reviews, or posts—created by your customers rather than your marketing team. Sharing UGC near the New Year increases your brand’s credibility and makes people choose you over your rivals. Moreover, UGC allows you to save time and money for other aspects of the business. People will generate organic content for you without you lifting a finger. Let’s see what to do to increase sales with UGC:

A) Create a catchy and memorable hashtag specific to your New Year campaign. Share this hashtag in your posts and stories, and encourage people to use it when they talk about your product or service. 

B) Run a game or contest on social media. Ask interesting questions about your product or related topics and give interesting prizes to the winners. You can also ask the customers to use your product in their New Year parties (if possible) and share its picture with their followers. Don’t forget to announce the winners publicly to increase visibility and encourage more people to join future games and competitions.

C) If your marketing budget allows, collaborate with an influencer and ask them to share their thoughts (as a testimonial) after using your products or services. 

D) Remember that a clear guideline is the key to a successful UGC campaign. Make the process of creating and sharing the content easy and straightforward. Also, always thank your customers for contributing, either publicly or with rewards like discounts.

A Quick Note: Tools like Hootsuite or Brand24 can help you find and monitor mentions and hashtags made by customers.

5. Prepare your website and application for huge traffic.

One of the things that stops many businesses from earning a fortune during the New Year’s sales is the lack of infrastructure. Therefore, a well-prepared website or application can implicitly increase sales in the New Year. 

• Over half of web traffic comes from mobile devices, so a mobile-friendly website is a must. 
• A slow website makes customers frustrated. To prevent them from leaving your website, increase your website’s speed by compressing images and files or minifying CSS, JavaScript, and HTML. 
• Organize products or services into identifiable categories. Then, navigate the customers with sticky menus so they can finish their purchase without any trouble. 
• Test your website for high traffic. If needed, increase the server capacity for a short time to prevent your website from being down. 

Note: You can get a store bot to help your website during the peak seasons. In other words, you direct some of the traffic to your bot, so the website will not get down at all. 

• Make sure that the checkout process works seamlessly. Many customers leave their cart because the checkout steps are too many. 
• Use live chat or AI chatbots to answer customers questions about pricing, shipping options, return policies, special offers, etc.

6. Run SMS and email marketing campaigns.

SMS and email marketing are practical New Year marketing strategies. SMS marketing has a high open rate (%98), so it’s perfect for time-sensitive offers, like flash sales. Many businesses use SMS in the last hours of their discount campaign as people tend to read text messages within minutes of receiving them. 

Emails, on the other hand, are ideal for more detailed messages. If you intend to explain your offer (or new product), attach photos/videos to your message, or guide the customers on how to use the discount code, emails are better options for you. 

Whether you prefer to use SMS, emails, or both tools, the following tips will help you run your campaign better and increase sales in the New Year. 

• Start the message with the customer’s name. This unbelievably increases trust, intimacy, and conversation rate.
• Add a clear call-to-action with a valid link at the end of your message. Nothing is worse than confusing the customers with what they should do. 

• Mention that this offer is only available to those who receive this email or SMS.
• If possible, group customers based on their demographics, behavior, or purchase history. By doing so, you can give higher offers to old, loyal customers (like 40% OFF) and thrilling ones (coupons) to the new ones.

7. Work with influencers to increase sales in the New Year. 

Christmas and New Year are the busiest times for influencers. Whether you like it or not, bloggers and influencers on social media (especially TikTok and Instagram) can increase sales in the New Year to a great extent. Wonder why? Because they have a certain type of audience (like fashion lovers or bibliophiles) and can impact them significantly. Keep in mind that you should start collaborating with them at least a week before your discount campaign starts. 

1. Find the influencer that works in your industry. For example, if you sell home decor and furniture, a lifestyle influencer is a good match. 
2. Talk to the chosen influencer about the price of the advertisement. If you settle on a price, you can decide on the type of collaboration. The most popular types of collaboration are sponsored posts/stories, testimonials, and product reviews.
3. Ask the influencer to give a New Year theme to your content and share it within the specified time (before or at the time of your campaign). 
4. Measure if the advertisement was successful or not. Track metrics such as engagement (likes, comments, shares), website traffic, and conversions from the campaign.

Two Pro Tips: First, choose micro-influencers (5,000–50,000 followers), as their followers are usually more loyal. Second, work with influencers on different platforms (Instagram, TikTok, YouTube). 

8. Hold events or webinars with a New Year theme. 

In December and January, people search for events and webinars that help them achieve their New Year resolution. Events create a personal connection between your brand and your audience and increase your brand visibility. If you cannot hold real-life webinars or events, host live ones and share expert tips, tutorials, and discounts.

9. Launch new products a few days before the New Year. 

Launching a new product just before the New Year is a strategic move to increase sales in the New Year. This technique will put your brand’s name on people’s minds right before 2025 starts. Also, since people are in a shopping mood during the holiday, it’s more likely that they will purchase your product and suggest it to others. Build a buzz by creating a teaser video of your product, previewing it to exclusive customers, holding an event (like what Apple does), or using countdown in social media. Starting the year with a successful product launch is something that people will remember for a long time.

10. Give your brand a fresh look and publish it close to the New Year.

The New Year is the symbol of fresh starts. If you are thinking about changing something about your brand, now is the time. A fresh look draws attention, especially when customers are browsing for brands that are already famous. Change your profile picture, cover photo, and bio on different social media platforms or redesign your website’s header, banners, and landing pages. 

Heads Up

SmartBotsLand is running a discount campaign for the 2025 New Year. If you have a store (online or physical) or a large Telegram channel or group, our bots can help you increase sales in the New Year. Check out our website and discount page to get more info about our work. As always, our support team is ready to answer all your questions.